Scion Magazine - Issue 6 (Inside Issue)

Scion Magazine Issue 6 (Inside Issue) continues in the same format as issue #5: 48 page magazine at 10.25" x 14.5", printed on the matte recycled stock. I want to send a big shout out to the Scion team: Lisa Marie Chen (Editor-in-Chief), Olivia Truong (Designer / Illustrator), Rachel Kennedy (Designer), Shauna Roe (Writer), Sheraz Amin, and newcomers to the team: Joel Arbez (Art Director), Christian Buer (Designer / Illustrator), and Matt Antonello (Writer). Thank you for all your hard work!

With the cover, we decided to go with an illustrated execution. I won't get into the technicalities of this particular FR-S on the cover (it's been strongly influenced by my recent trip to SEMA and the Tokyo Auto Salon.). Anyhow, the theme being 'Inside', I'll admit it was quite difficult in honing into an idea that would convey this. The magazine was to be released at the Toronto Auto Show, so it was mandatory that a car be on the cover. Without overthinking the concepts of 'inside' and a car, we decided to keep the idea rather simple, and then push much harder on the execution. 

Each of the elements exploding out of the open hood refers to each one of the stories or ads in this issue. The back cover (again very simple), is the back of the FR-S, (inside of a tunnel) driving towards the opening (url). The illustrations are treated more 'graphic-like', coloured in only black, white, and 2 PMS (green & blue). The goal was to look 'wintery' without the typical wintery imagery or colour palette.

Inside the magazine, you'll notice that there are 5 car ads (with animal heads). These pages are all LAYAR activated, meaning they all play some fun video content. A big shout out to the team that worked on this: Joel Arbez, Christian Buer, Lisa Marie Chen, Clay Stang (Photographer), Reynard Li & Rico Moran (Assistants), Matt Antonello, Kyle McNair (Video Editor) and Pat Cyr. Some of us got to be photographed with a mask on. Can you guess who's who?

Last but not least, there is also a fun video of designer, Matt Law (ML24) drawing a car from start to finish in his story, in which he is interviewed by none other than Troy 'Five Axis' Sumitomo! Let me know what you think of the latest. 

CHECK IT OUT HERE!

Scion Magazine - Issue 5 (the Storytelling Issue)

Scion Magazine Issue 5 (the Storytelling issue) continues in the same format as issue #4: 48 page magazine at 10.25" x 14.5", printed on the matte recycled stock.

This is definitely my favourite of the covers for the magazine. Not only is it very different from what we've produced thus far, it's our first photographed cover (issue 3 only the cars were photographed, so that doesn't count). It also probably looks the simplest, but it wasn't! There was so much prep work beforehand in painstakingly designing and building the covers (which would not have been possible without our fab interns Olivia Truong and Ilona Fiddy), and then beautifully photographed by Andrew B. Myers. Also thanks to Lisa Marie Chen, my partner in crime on every issue, the Editor-in-Chief.

The textures and patterns are a combination of papers from 'the Paper Place' on Queen West in Toronto (I could totally just spend the day here...), as well as our own designs. The book spine designs reflect each of the stories in the magazine, as it works as a Table of Contents page as well. The challenge I face is always the bilingual factor, (as it is a Canadian magazine) with an English and French version. The type was added in post. To bring in 'car content' we put the 'Scion Book' on the front cover, reveals that it's Scion coffee table book on the back cover, with a Scion tC on its cover. 

CHECK IT OUT HERE!

View fullsize

Sneak Peek: Scion Issue 4 'Music Issue'

Over the last few months I remember my response to the usually welcoming line, 'Shingo I have a great project for you!' was turned down with,'I can't, I'm sorry I'm very busy.’ That wonderful project I've been working on for the last three months was the fourth issue of Scion magazine with Editor-in-Chief, Lisa Marie Chen. I was responsible for the overall art direction, with duties on illustration and design as well.

It has now been printed, and will be distributed out to stores very soon across Canada. Pretty exciting!

You will notice (photos coming soon), that the format has changed. Previous issues measured at a tiny 5.5" x 7.125". Scion magazine is now a whopping 10.5 x 14.5" on the same bright white recycled stock, and 48 pages. 

For every issue, we try to give a little ‘something something’ for the reader. So to commemorate this music focused issue, there is a pullout Scion branded 'gig poster'.

Stylistically there is more range. I went looser with the design template, at the same time showcasing a broader range of style (minimal, hand drawn, hand written, hand made, etc.), which is what I was hoping to achieve. It gives the magazine a ‘warmer’ feel than the previous issues. Kind of like the feeling when you flip through a pile of eye catchy record covers. It also features some great photography by Andy Lee, as well as some great collage illustrations by Rachel Kennedy.

So without further ado, it is with great pleasure, I give you a glimpse of Scion magazine Issue 4, the 'Music Issue'.

VIEW MORE >